Startups.co.uk  

"A miracle cure for the millions or so people with a nagging business idea constantly rattling around inside their head."

John Lewis, Cavendish Management Resources  

"The vast majority of investment proposals that we see are poorly researched and/or poorly presented. As such, they will struggle even to get the level of investor attention required to secure funding. The i2m process looks to be particularly helpful in addressing the first issue. The fact that the entrepreneur has recognised the need to go through such a structured and disciplined process is a further boost to credibility."

David Gillingham, IT hardware concept  

"I would very much recommend i2m - if I had used it sooner I would have saved much wasted time going down the wrong paths."